My name is Matt Knorr, I am a designer, art director, photographer, and systems thinker based in Seattle with a passion for building brands and shaping thoughtful experiences. I am currently working at Adobe focused on the future of our design system, Spectrum 2. This has been a multi year journey of leading, building, and collaborating across product teams to shape the evolution of Adobe's design system.
I believe that design can solve problems, empower users, and tell meaningful stories. With more than a decade working in fast paced tech companies, I've learned that asking big questions and daring to dream can spark some of the most creative work.
When my laptop is closed I enjoy traveling, taking photos, getting lost in a good book, all things sports, and crafting Spotify playlists. I am lucky to call the Pacific Northwest home, where I am surrounded by great views, access to nature, a thriving tech scene, and even better people.
Adobe 2021-present
Tableau 2015-2021
Convoy (freelance) 2019
Simply Measured 2013-2015
Seattle Storm 2012-2013
Design systems
Product design
Branding
Art direction
Visual identity & Logo design
UX & Web design
Brand positioning & strategy
Photography
I dream a lot. I love making things. There is something amazing about the creative energy when collaborating to build a brand or bring an idea to life. Whether it's designing for a freelance project, working on a side hustle, writing for my design blog, or filling up sketchbooks with new ideas, I am always seeking out ways to learn and grow.
If you're looking to collaborate on a project or just want to talk design, feel free to reach out on email or follow along on social.
Looking for help with your latest design project? Need someone to redesign your branding? Or just want to talk about the latest things going on in the design industry? Drop me an email and say hey.

© 2026 Matt Knorr. All Rights Reserved.